Maximum transparency of drivetrain and traffic dynamics, displayed within traditional analog instruments.


Displayers
Displayers
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  • Empowering
    the driver
    since 1997

    Consulting

    Distinctive automotive identity through careful HMI design. Our services help automakers escape the Silicon Valley Trap.

    Research

    Innovative visualization concepts for drivetrain and traffic information - a unique approach for efficiency and meaning.

    Retrofit

    Aftermarket instruments for classic cars - elevating driving experience with seamless plug-and-play units that go beyond the ordinary.

  • Consulting

    Situation

    'Cockpit UX' has become Silicon Valley's domain. The driver: just a liability, replaceable by AI. Are cars becoming obsolete? We’re here to challenge that mainstream perspective and help car makers broaden their vision.

    Approach

    Drivers are the most valuable part of the car-driver system. By using analog main instruments as a visual foundation for secondary information, we create a new level of transparency.

    Result

    This leads to an immersive brand experience. Benefits include improved traffic flow, energy awareness, fuel efficiency, and performance. Driving becomes smoother, safer, cleaner, and a lot more enjoyable.

  • Research

    Instrument Systems

    The instrument cluster in a car is often underestimated. It’s a prime space for meaningful driver-brand interaction. We develop unique HMI and visualization concepts that capture the essence of our automotive clients' brand identities.

    Emotional Technology

    In today’s world, there’s often a disconnect between public self-presentation and unspoken desires. Our process always begins with understanding the ture motivations behind product use.

    Beyond Digital

    While digital technology is undeniably powerful, it seldom meets the rising demand for authenticity. We emphasize beyond digital concepts, guiding clients out of the mainstream into spaces filled with simplicity and wonder.

  • Retrofit

    Concept

    Cars are vibrant expressions of the style and technology of their time. Customization demands passion and meaningful engagement. While focus is mostly on hardware, our units offer sophisticated cockpit upgrades.

    Challenge

    Classic car enthusiasts prioritize originality. Today's digital displays tend to resemble tablets and smartphones, which usually deter owners of classics. Our units are designed to seamlessly blend into these discerning settings.

    Timeline

    Tapping into many of ECIS's original functions, we ramped up our efforts in 2021 to bring drop-in devices to the classic car market. Retrofit units for four different cars are now in pre-production, with certification expected in 2026.

  • Company

    Background

    1997: First ECIS car (Electronic Car Instrument System), a Golf GTI with a full-screen instrument cluster.
    1998: Starting consulting projects for German premium car brands.
    2022: Retrofit instrument prototypes.

    Beliefs

    • Fascination beats utility.
    • The car's success is about liberation.
    • To date, this is automakers' core benefit over Silicon Valley.
    • Our time's biggest experiment is the virtualization of freedom.

    Contact

    We are happy to hear from you.
    Please send us an email message:
    info@displayers.com

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